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Metaphor and Persuasion in Strategic Communication

By Federica Ferrari

Metaphor and Persuasion in Strategic Communication Social Sciences

Metaphor and Persuasion in Strategic Communication

0 - Default Title
Description
This groundbreaking work adopts an alternative metaphor-based approach to challenge, unpack, and redefine our understanding of persuasion and strategic communication and the extents to which they shape political discourse.
Product details
Edition:
1
Number of Pages:
286
Release Date:
2018-10-19
Publication Date:
2018-10-19
Publisher:
Routledge
Languages:
Original: English
ISBN10:
1138732419
ISBN13:
9781138732414
GPSR Manufacturer Reference:
[email protected]
Weight:
568 g
Height:
157 cm
Width:
235 cm
Thickness:
20 cm
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