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Madison Avenue Manslaughter

By Michael Farmer

Product Image: Madison Avenue Manslaughter

Madison Avenue Manslaughter

Only 1 item left in stock
Description
The advertising industry has reached a critical and dangerous point in its development - agencies destroy themselves by doing increased work for declining fees. So what are the logical consequences of the failure to act? Growing workloads and declining fees have created a "recipe for disaster." For the first time, Michael Farmer offers a solution to avoid this seemingly inevitable disaster. This book offers the world's first effective definition of "the real agency problem." Once the problem is understood, the author offers corrective solutions. Now in its third edition, Madison Avenue Manslaughter has been updated to include industry developments from 2017-2018, plus new material and chapters. This book is a call to action for the 21st-century breed of "mad men," which outlines the industry problems and encourages agencies and their clients to take management actions to keep this disaster at bay. These actions form the basis of a strategic response by agency CEOs as well as corporate chief marketing officers.
Product details
Binding:
Paperback
Edition:
3
Number of Pages:
224
Release Date:
2019-02-26
Publication Date:
2019-04-18
Publisher:
LID Publishing
Languages:
Original: English
ISBN10:
1912555123
ISBN13:
9781912555123
Weight:
404 g
Height:
137 cm
Width:
213 cm
Thickness:
20 cm

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The items bear minimal signs of past use, such as light scratches or memories in the form of markings. These signs of wear give the items a charming character and tell stories of their previous owners, while not affecting their functionality.
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