Strategic Management in the Wine Tourism Industry

Name: Strategic Management in the Wine Tourism Industry
Brand: Palgrave Macmillan
Availability: OutOfStock
Rating: 5 (1 reviews)

By Javier Martínez-Falcó

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Description

Wine tourism has become increasingly popular and important in recent years, with a vast scientific research highlighting the expansion of the industry and the various benefits associated with it. As the global wine market grows, new competitive strategies, business tools and patterns of wine tourists' demands are essential elements for the effective management of wine tourism products.
This book aims to deepen the management of the wine tourism industry through the study of competitive strategies developed by wineries. It also explores perceptions, preferences, and expectations of wine tourists, as well as the analysis of new tools to improve the wine tourism product. In doing so, contributors make the case for effective strategic management that can help wineries determine their target markets, identify their competitive advantages, develop pricing strategies and create effective marketing campaigns.
The book is therefore useful for both wine professionals and academics who wish to delve deeper into the study of the strategic management of wine tourism.

Product details

Binding:: Paperback
Number of Pages:: 260
Release Date:: 2025-06-13
Publication Date:: 2025-06-13
Publisher:: Palgrave Macmillan
Languages:: Original: English
ISBN10:: 3031548396
ISBN13:: 9783031548390
GPSR Manufacturer Reference:: [email protected]
Weight:: 341 g
Height:: 148 cm
Width:: 210 cm
Thickness:: 15 cm

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