Analysis of specific aspects of marketing

Name: Analysis of specific aspects of marketing
Brand: Our Knowledge Publishing
Availability: OutOfStock
Rating: 5 (1 reviews)

By Fabien Maombi Mushi

0 - Default Title

Description

Marketing, traditionally seen as a set of strategies and techniques to promote and sell products, must now integrate technological advances and rising consumer expectations. Successful brands are those that take a proactive approach, using new technologies not only to meet consumers' needs, but also to anticipate their future desires.This book explores the challenges and opportunities presented by this technological onslaught. It highlights the adaptive strategies companies can adopt to successfully navigate this ever-changing environment. Drawing on the work of renowned thinkers such as Philip Kotler, as well as contributions from other marketing experts, we examine how organizations can turn technological threats into levers for growth.

Product details

Binding:: Paperback
Number of Pages:: 288
Release Date:: 2025-09-19
Publication Date:: 2025-09-19
Publisher:: Our Knowledge Publishing
Languages:: Original: English
ISBN10:: 6209042031
ISBN13:: 9786209042034
Weight:: 447 g
Height:: 150 cm
Width:: 220 cm
Thickness:: 18 cm

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