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Sport Sponsorship

By Fabian Schulte

Product Image: Sport Sponsorship

Sport Sponsorship

By Fabian Schulte

Only 1 item left in stock
Description
During the last two decades the importance of sponsorships in general and of sport sponsorships in particular as means of marketing communication has grown considerably. The continuously growing airline Emirates being highly engaged in sport sponsorship is an appropriate and very interesting example of a company using sport sponsorship programmes to reach its customers. This book aims at evaluating the effectiveness of Emirates' sport sponsorships regarding their impact on brand awareness and on sales development.
Product details
Binding:
Paperback
Number of Pages:
80
Release Date:
2013-08-24
Publication Date:
2013-08-24
Publisher:
AV Akademikerverlag
Languages:
Original: English
ISBN10:
3639456866
ISBN13:
9783639456868
Weight:
137 g
Height:
150 cm
Width:
220 cm
Thickness:
5 cm

Condition

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Very good
Almost no signs of wear. Book pages have no markings, accessories are intact and all other media are in good condition.
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