Placeholder text

Go to cart

Service-Dominant Logic

By Lusch, Robert F.

Product Image: Service-Dominant Logic

Service-Dominant Logic

0 - Used - good
Description
In 2004, Robert F. Lusch and Stephen L. Vargo published their groundbreaking article on the evolution of marketing theory and practice toward 'service-dominant (S-D) logic', describing the shift from a product-centred view of markets to a service-led model. Now, in this keenly anticipated book, the authors present a thorough primer on the principles and applications of S-D logic. They describe a clear alternative to the dominant worldview of the heavily planned, production-oriented, profit-maximizing firm, presenting a coherent, organizing framework based on ten foundational premises. The foundational premises of S-D logic have much wider implications beyond marketing for the future of the firm, transcending different industries and contexts, and will provide readers with a deeper sense of why the exchange of service is the fundamental basis of all social and economic exchange. This accessible book will appeal to students, as well as to researchers and practitioners.
Product details
Binding:
Paperback
Edition:
1
Number of Pages:
252
Release Date:
2014-01-30
Publication Date:
2017-12-01
Publisher:
Cambridge University Press
Languages:
Original: English
ISBN10:
0521124328
ISBN13:
9780521124324
Weight:
442 g
Height:
170 cm
Width:
244 cm
Thickness:
14 cm
Buy on Amazon
Currently sold out