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McDonald's

By Love, John F.

McDonald's Social Sciences

McDonald's

Only 2 items left in stock
Description
Perfect for fans of The Founder, this is the real-life story of the world's premier entrepreneurial success. The growth of McDonald's worldwide continues to astonish. In tough financial times, McDonald's proved that ingenuity, trial and error, and gut instinct were the keys to building a service business the entire world has come to admire. McDonald's has been a trendsetter in advertising, focusing on different demographics as well as the physically disabled. McDonald's created McJobs, a program that employs both mentally challenged adults and senior citizens. And because its franchisees have their fingers on the pulse of the marketplace, McDonald's has evolved successfully with the health food revolution, launching dozens of new products and moving toward environmentally safe packaging and recyclable goods. Inspiring, informative, and filled with behind-the-scenes stories, this remarkable saga offers an irresistible look inside a great American business success.
Product details
Binding:
Paperback
Edition:
1
Number of Pages:
512
Release Date:
1995-07-01
Publication Date:
1995-07-01
Publisher:
Random House Publishing Group
Languages:
Original: English
ISBN10:
0553347594
ISBN13:
9780553347593
GPSR Manufacturer Reference:
[email protected]
Weight:
500 g
Height:
154 cm
Width:
233 cm
Thickness:
30 cm

Condition

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Very good
Almost no signs of wear. Book pages have no markings, accessories are intact and all other media are in good condition.
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