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The Loyalty Effect

By Reichheld, Frederick F.

The Loyalty Effect Business, Finance & Career

The Loyalty Effect

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Description
The business world seems to have given up on loyalty: many major corporations now lose--and have to replace--half their customers in five years, half their employees in four, and half their investors in less than one. Fred Reichheld's national bestseller The Loyalty Effect shows why companies that ignore these skyrocketing defections face a dismal future of low growth, weak profits, and shortened life expectancy. Reichheld demonstrates the power of loyalty-based management as a highly profitable alternative to the economics of perpetual churn. He makes a powerful economic case for loyalty-and takes you through the numbers to prove it. His startling conclusion: Even a small improvement in customer retention can double profits in your company. The Loyalty Effect will change the way you think about loyalty, profits, and the nature of business.
Product details
Binding:
Paperback
Edition:
1
Number of Pages:
352
Release Date:
2001-09-14
Publication Date:
2001-09-14
Publisher:
Harvard Business Review Press
Languages:
Original: English
ISBN10:
1578516870
ISBN13:
9781578516872
Weight:
428 g
Height:
157 cm
Width:
235 cm
Thickness:
26 cm
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