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Total Relationship Marketing. Rethinking Marketing Management: From 4Ps to 30Ts

By Evert Gummesson

Total Relationship Marketing. Rethinking Marketing Management: From 4Ps to 30Ts book

Total Relationship Marketing. Rethinking Marketing Management: From 4Ps to 30Ts

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Product details
Binding:
Paperback
Number of Pages:
281
Release Date:
1999-01-01
Publication Date:
1999
Publisher:
Butterworth-Heinemann (Sd)
Languages:
Published: English, Original: English
ISBN10:
075064463X
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