Total Relationship Marketing: Marketing Management, Relationship Strategy and CRM Approaches For the Network Economy

Name: Total Relationship Marketing: Marketing Management, Relationship Strategy and CRM Approaches For the Network Economy
Brand: Butterworth-Heinemann
Availability: OutOfStock
Rating: 5 (1 reviews)

By Evert Gummesson

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Product details

Binding:: Paperback
Edition:: 2
Number of Pages:: 350
Release Date:: 2002-09-24
Publication Date:: 2002-09-24
Publisher:: Butterworth-Heinemann
Languages:: Published: English, Original: English
ISBN10:: 0750654074
Weight:: 215 g
Height:: 24.7 cm
Width:: 19 cm
Thickness:: 2.5 cm

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