Category Management; The Ultimate Guide to Category Management

Name: Category Management; The Ultimate Guide to Category Management
Brand: ctc
SKU: 9789082232417-V
Price: 33.49 EUR
Availability: OutOfStock
Rating: 5 (1 reviews)

By Evelyn van Leur & Jan Willem Grievink

0 - Used - very good

Description

Retail is changing faster than ever this decade. The power has shifted to the shopper and only strong retail brands with professional Category Management and excellent execution will grow profitable. The Ultimate Guide to Category Management offers a guideline to professionalize your Category Management and is written for anyone having to deal with the retailer's Category Management. The book gives you theoretical frameworks which are immediately put into action is several international cases of e.g. Tesco, CocaCola, Picnic Online Retail and various other food- and non-food retail leaders.

Product details

Binding:: Paperback
Number of Pages:: 219
Publication Date:: 2017
Publisher:: ctc
ISBN10:: 9082232413

Currently sold out