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Contemporary Issues in Marketing

By Martin Evans

Product Image: Contemporary Issues in Marketing

Contemporary Issues in Marketing

By Martin Evans

0 - Default Title
Description
Contemporary Issues in Marketing provides an innovative approach to learning about key marketing concepts based on a collaboration with Marketing Week. This book provides an overview of the main elements of marketing together with the key issues in contemporary marketing, explored through the reproduction of significant clippings from Marketing Week. Questions on these clippings can be used as assignments and seminar topics, whilst answers and possible 'problem solving' approaches are suggested.
Product details
Binding:
Paperback
Edition:
1
Number of Pages:
240
Release Date:
1999-06-01
Publication Date:
1999-06-01
Publisher:
Bloomsbury 3PL
Languages:
Original: English
ISBN10:
0333677749
ISBN13:
9780333677742
Weight:
473 g
Height:
189 cm
Width:
246 cm
Thickness:
13 cm
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