Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media

Name: Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media
Brand: QUE CORP
SKU: 9780789742841-G
Price: 1.50 EUR
Availability: OutOfStock
Rating: 5 (1 reviews)

By Liana Evans

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Description

For marketers, social media marketing and optimization offer immense new opportunities. Using these breakthrough techniques, companies can deepen relationships with their best customers, and extend their reach as never before. In this powerful, practical book, one of the world's leading social media marketing experts shows exactly how to leverage social media marketing in your company. Author Li Evans is one of the few individuals with more than a decade of experience in search and social marketing; she currently hosts the popular Search Marketing Gurus blog. In this book, she drills down into the fine points of establishing the right social media strategy for any company - and making it work. Marketers will discover proven techniques for setting social media marketing goals; understanding their audiences; entering the conversation; managing "negativity" and legal concerns; listening to what online communities are saying; building trust and readership; recognizing what's working and what isn't; protecting the consistency of branding and messaging; integrating social media into broader online and search marketing initiatives; and much more. Twitter, Facebook, YouTube, LinkedIn and beyond: powerful new social marketing solutions for companies of every size, in every industry Deeper, more useful coverage of social media strategy than any other book: a complete reference, tutorial, and hands-on action guide, all in one By Li Evans, one of the worldwide Social Marketing Optimization (SMO) community's leading voices

Product details

Binding:: Paperback
Edition:: 1
Number of Pages:: 342
Release Date:: 2010-06-18
Publication Date:: 2010-06-30
Publisher:: QUE CORP
Languages:: Original: English
ISBN10:: 0789742845
ISBN13:: 9780789742841
Weight:: 481 g
Height:: 154 cm
Width:: 225 cm
Thickness:: 27 cm

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