Placeholder text

Go to cart

Effective Change Communication

By Veit Etzold

Effective Change Communication Law

Effective Change Communication

0 - Used - good
Description
Change has become a bone of contention in organisations in recent years. The reality is, however, that any business seeking to survive in a VUCA world must master the accompanying challenges: digital transformation, changing customer behaviour and more. Moreover, the success of any new strategy depends on successful storytelling. Only with the right communication is it possible to get all stakeholders in a company - from the body of employees to the board of directors - pulling in the same direction and realising the necessary changes with full force. This guidebook explains why people are naturally averse to change, how to develop a clear change strategy, how to find the right story for the right stakeholders and how to use metaphors to bring a story to life and convince your audience.
Product details
Binding:
Paperback
Edition:
1
Number of Pages:
104
Release Date:
2021-05-05
Publication Date:
2021-05-05
Publisher:
GABAL
Languages:
Original: English
ISBN10:
3967390586
ISBN13:
9783967390582
GPSR Manufacturer Reference:
[email protected]
Weight:
107 g
Height:
120 cm
Width:
170 cm
Thickness:
8 cm
Buy on Amazon
Currently sold out