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Zeekr

By Etienne Psaila

Zeekr

By Etienne Psaila

0 - Default Title
Description
From a standing start to a New York Stock Exchange debut, Zeekr has rewritten the rules of global automotive competition. Created by Geely as a premium electric brand in 2021, Zeekr emerged in record time with bold design, a software-first philosophy, and a model cadence that rivaled century-old incumbents.
This book chronicles Zeekr's journey in detail: the industrial logic behind its founding, the engineering breakthroughs of the Sustainable Experience Architecture, the launch of the 001, 009, and 007, and the globalization strategy that took it from China's hypercompetitive EV market to the streets of Europe. It examines the company's focus on safety, sustainability, and software-defined vehicles while also unpacking the financial, organizational, and cultural tools that enabled such velocity.
As premium carmakers grapple with digital transformation, capital markets, and the demand for sustainable mobility, Zeekr's story offers a rare inside view of how a challenger brand can capture momentum in an industry undergoing its greatest upheaval in a century.
Product details
Binding:
Paperback
Number of Pages:
254
Release Date:
2025-09-05
Publication Date:
2025-09-05
Publisher:
Independently Published
Languages:
Original: English
ISBN10:
1923593544
ISBN13:
9781923593541
GPSR Manufacturer Reference:
[email protected]
Weight:
374 g
Height:
152 cm
Width:
229 cm
Thickness:
14 cm
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