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The 400cc Shockwave
0 - Default Title
Description
This book tells the complete, fact-based story of how Triumph and Bajaj designed, engineered, and built the 400cc platform that became Triumph's most important modern success. From boardroom agreements and regulatory filings to launch day bookings, dealership expansion, and global registrations, every milestone is documented in detail. It is a narrative of design DNA preserved, costs contained without compromise, and networks scaled to deliver a premium experience at an accessible price point.
With clarity and precision, it shows how the Indo-British collaboration reshaped expectations in India, Europe, North America, and Southeast Asia, forcing competitors to rethink their strategies. More than a business case, it is the story of how two very different companies created a global shockwave in motorcycling.
Product details
Binding:
Paperback
Number of Pages:
264
Release Date:
2025-09-06
Publication Date:
2025-09-06
Publisher:
Independently Published
Languages:
Original:
English
ISBN10:
1923593552
ISBN13:
9781923593558
GPSR Manufacturer Reference:
Weight:
388 g
Height:
152 cm
Width:
229 cm
Thickness:
14 cm
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