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Rivian's Second Act

By Etienne Psaila

Rivian's Second Act

By Etienne Psaila

0 - Default Title
Description
When Rivian burst onto the automotive scene with the R1T and R1S, it did more than launch a new line of electric vehicles-it introduced the idea of the "adventure EV." Unlike competitors chasing speed or luxury, Rivian tapped into a lifestyle rooted in exploration, environmental stewardship, and community. Rivian's Second Act tells the story of how a startup from Normal, Illinois, transformed itself into one of the most closely watched automakers in the world, and how its next wave of vehicles-the R2 and R3-reshaped both its future and the culture around electric mobility.
From early pivots and strategic alliances with Amazon and Ford, through the drama of a record-breaking IPO and the growing pains of manufacturing scale, this book captures Rivian's evolution with precision and depth. It chronicles the rise of a new subculture where owners are not just drivers but participants in an ecosystem that blends technology, sustainability, and adventure.
This is the definitive account of how Rivian's design philosophy, community-first approach, and bold second act are redefining what it means to own and love a car in the electric age.
Product details
Binding:
Paperback
Number of Pages:
286
Release Date:
2025-09-07
Publication Date:
2025-09-07
Publisher:
Independently Published
Languages:
Original: English
ISBN10:
1923593587
ISBN13:
9781923593589
GPSR Manufacturer Reference:
[email protected]
Weight:
418 g
Height:
152 cm
Width:
229 cm
Thickness:
16 cm
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