A Fine Line

Name: A Fine Line
Brand: Wiley
SKU: 9780470451021-V
Availability: OutOfStock
Rating: 5 (1 reviews)

By Hartmut Esslinger

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Description

For the first time, Hartmut Esslinger, internationally acclaimed designer and founder of frog design, inc., reveals the secrets to better business through better design. Having spent forty years helping build the world's most recognizable brands, Esslinger shows how business leaders and designers can join forces to build creative strategies that will ensure a more profitable and sustainable future. A Fine Line shares the amazing story of Esslinger's transformation from industrial design wunderkind to a global innovation powerhouse, while detailing the very real challenges facing businesses in the new global economy. Offering companies far more than a temporary innovation booster, Esslinger shows how he and frog build creative design into the framework of an organization's competitive strategy, the same approach that has worked so well for leading edge companies such as Sony, Louis Vuitton, Lufthansa, Disney, Hewlett-Packard, SAP, Microsoft, and Apple. Offering a step-by-step overview of the innovation process-from targeting goals to shepherding new products and services to the marketplace-Esslinger reveals how to arrive at a design that reflects an intensely human experience and will connect strongly with consumers. With Esslinger's unique perspective, rich stories, and global mindset, A Fine Line explores business solutions that are environmentally sustainable and contribute to the future of a thriving and lasting global economy. The blending of design and business intelligence holds the key for shaping a sustainable competitive advantage in the rapidly evolving creative economy. A Fine Line equips business leaders with the necessary tools to thrive in tomorrow's world.

Product details

Edition:

1

Number of Pages:

216

Release Date:

2009-06-11

Publication Date:

2009-06-01

Publisher:

Wiley

Languages:

Original: English

ISBN10:

0470451025

ISBN13:

9780470451021

GPSR Manufacturer Reference:

[email protected]

Weight:

461 g

Height:

157 cm

Width:

235 cm

Thickness:

16 cm

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Very good

Almost no signs of wear. Book pages have no markings, accessories are intact and all other media are in good condition.

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