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Inhabit Brand
0 - Default Title
Description
For decades, brand strategy has failed to evolve. Current approaches like purpose and positioning weren't built for today's complexity. The result: brands left strategically adrift, lacking both meaning and function, while organizations struggle to adapt, grow, and stay relevant in a fast-changing world. According to Interbrand, companies have lost trillions in brand value opportunity since 2000.
Inhabit Brand: Enabling Brands for What's Next introduces a new way forward. Rooted in systems thinking, futures, and business design, it reframes brand as something to be inhabited across an organization - not just expressed in marketing.
At its centre is a new strategic imperative: enabling possibility. With practical frameworks and examples, the book shows how brand can operate at the core of business strategy and become a true operating system for growth and change. It features four modes of enablement, the Brand Operating Idea (BOI), and systems principles.
Readers will learn how to:Build brand strategy that is coherent and adaptiveUse brand as an operating system for innovation and transformationEnable alignment across people and operationsDesign better systems with four modes of enablementLean into complexity for greater capacity and generative brand valueMake brand's value more tangible and measurable
A guide for strategists, leaders, and brand-builders who know brand strategy should be doing more - and are ready to enable what comes next.
Product details
Binding:
Paperback
Edition:
1
Number of Pages:
200
Release Date:
2025-09-15
Publication Date:
2025-09-15
Publisher:
Popjunkie Culture Goods
Languages:
Original:
English
ISBN10:
1069593303
ISBN13:
9781069593306
Minimum Reading Age:
18
Maximum Reading Age:
18
Weight:
298 g
Height:
152 cm
Width:
229 cm
Thickness:
11 cm
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