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The Bling Dynasty
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Description
-Wei Gu, Wall Street Journal editor for China Wealth and Luxury "Erwan Rambourg knows the luxury goods industry inside out. His on-the-ground work in China yields deep insights into the mindset of the local consumer and a clear analysis of the unparalleled opportunities this market offers to attractive, global brands."
-Claus-Dietrich Lahrs, Chief Executive Officer HUGO BOSS AG "Through first-hand knowledge and unique facts and anecdotes, The Bling Dynasty provides an in-depth analysis of one of the most important markets for luxury brands, China. Erwan shares his insights with incisive scrutiny and wit, and offers a unique perspective on a sector that is both abundantly discussed yet still filled with misconceptions."
-Ketty Pucci-Sisti Maisonrouge, Luxury Entrepreneur, Adjunct Professor at Columbia Business School, Associate Professor at IE Business School, author of The Luxury Alchemist "I have been speaking with Erwan Rambourg for years and have benefited considerably from his ideas. Anyone who wants to understand the luxury market must first understand the Chinese consumer. The Bling Dynasty is a must-read for investors, marketers, or anyone who wants a deeper understanding of the future of luxury in China."
-Robert Dunphy, Portfolio Manager, OppenheimerFunds
Product details
Edition:
1
Number of Pages:
300
Release Date:
2014-10-31
Publication Date:
2014-10-13
Publisher:
Wiley
Languages:
Original:
English
ISBN10:
1118950291
ISBN13:
9781118950296
GPSR Manufacturer Reference:
Weight:
559 g
Height:
157 cm
Width:
235 cm
Thickness:
20 cm
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