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The Next Generation of 'Trudeaumania'

By Erika Thompson

The Next Generation of 'Trudeaumania' Law

The Next Generation of 'Trudeaumania'

0 - Default Title
Description
This study is designed to examine the political marketing strategy of the Liberal Party of Canada in the wake of the recent election of Justin Trudeau as party leader. By addressing the themes of branding, personalization and media logic, this article seeks to explore the extent to which the Liberal Party utilizes strategies of personalization and celebrity in their interactions with the media as their main tactic to rebrand the party. Drawing on data from semi-structured interviews with political journalists and party officials and experts, findings show that Justin Trudeau proved to be the focal point of the Liberal Party and their communication strategy towards Canadians and the mass media. Additionally, the study found evidence to support the tactical construction of the Trudeau brand and exploitation of celebrity status by the Liberal Party, and their unyielding attempts at media management. The results are significant for future research in the field of Canadian political marketing, specifically in the lead up to a potentially revolutionary federal election in October 2015.
Product details
Binding:
Paperback
Number of Pages:
56
Release Date:
2025-10-17
Publication Date:
2025-10-17
Publisher:
LAP LAMBERT Academic Publishing
Languages:
Original: English
ISBN10:
6138394372
ISBN13:
9786138394372
GPSR Manufacturer Reference:
[email protected]
Weight:
102 g
Height:
150 cm
Width:
220 cm
Thickness:
4 cm
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