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Market Research

By Erik Mooi

Product Image: Market Research

Market Research

Only 2 items left in stock
Description
This book is an easily accessible and comprehensive guide which helps make sound statistical decisions, perform analyses, and interpret the results quickly using Stata. It includes advanced coverage of ANOVA, factor, and cluster analyses in Stata, as well as essential regression and descriptive statistics. It is aimed at those wishing to know more about the process, data management, and most commonly used methods in market research using Stata. The book offers readers an overview of the entire market research process from asking market research questions to collecting and analyzing data by means of quantitative methods. It is engaging, hands-on, and includes many practical examples, tips, and suggestions that help readers apply and interpret quantitative methods, such as regression, factor, and cluster analysis. These methods help researchers provide companies with useful insights.
Product details
Edition:
1
Number of Pages:
436
Release Date:
2017-11-13
Publication Date:
2017-11-13
Publisher:
Springer
Languages:
Original: English
ISBN10:
9811052174
ISBN13:
9789811052170
GPSR Manufacturer Reference:
[email protected]
Weight:
896 g
Height:
160 cm
Width:
241 cm
Thickness:
28 cm

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Very good
Almost no signs of wear. Book pages have no markings, accessories are intact and all other media are in good condition.
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