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Consumer Behavior

By Erik Madsen

Consumer Behavior

By Erik Madsen

0 - Default Title
Description
Consumer behavior refers to the research and study of particular groups of buyers, focusing on their buying needs, buying pattern, their thoughts and opinions about the brand. It is vital because it enables the company to produce products that are relevant to the customer and therefore help in growing the company and developing it into a brand. Most of the topics introduced in this book cover new techniques and the applications of consumer behavior. This textbook attempts to assist those with a goal of delving into this field.
Product details
Number of Pages:
240
Release Date:
2018-05-29
Publication Date:
2018-05-29
Publisher:
CLANRYE INTERNATIONAL
Languages:
Original: English
ISBN10:
1632406837
ISBN13:
9781632406835
GPSR Manufacturer Reference:
[email protected]
Weight:
810 g
Height:
208 cm
Width:
282 cm
Thickness:
18 cm
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