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Naked Consumer

By Erik Larson

Product Image: Naked Consumer

Naked Consumer

By Erik Larson

0 - Default Title
Description
After receiving a sudden surge of junk mail directed at new parents—even though his wife at the time was merely pregnant— Erik Larson, the National Bestselling author, set out to explore the lengths companies go to spy on individual consumers. Posing as a CEO of a fictitious direct-mail corporation, Larson infiltrated companies that gather and sell personal information to assist businesses in their marketing campaigns. He discovered the systems used to gather personal data, the staggering amount of personal information companies can gather, and the government’s role in helping companies learn about you.
Product details
Binding:
Paperback
Number of Pages:
290
Release Date:
1994-02-24
Publication Date:
1994-02-01
Publisher:
Penguin Publishing Group
Languages:
Original: English
ISBN10:
0140233032
ISBN13:
9780140233032
GPSR Manufacturer Reference:
[email protected]
Weight:
310 g
Height:
129 cm
Width:
197 cm
Thickness:
16 cm
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