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Brand Positioning

Brand Positioning

0 - Default Title
Description
Brand Positioning is an English translation of an exceptionally well-renowned Dutch textbook, which provides a practical approach to analysing, defining and developing a brand's positioning and strategy. The book works step-by-step through the creation of an effective marketing strategy.
Product details
Edition:
1
Number of Pages:
264
Release Date:
2020-02-04
Publication Date:
2020-02-13
Publisher:
Routledge
Languages:
Original: English
ISBN10:
036725011X
ISBN13:
9780367250119
GPSR Manufacturer Reference:
Weight:
640 g
Height:
175 cm
Width:
250 cm
Thickness:
19 cm
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