Public Relations For Dummies

Name: Public Relations For Dummies
Brand: John Wiley & Sons Inc
SKU: 9780471772729-V
Price: 3.49 EUR
Availability: InStock
Rating: 5 (1 reviews)

By Eric Yaverbaum

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Description

Proven techniques that maximize media exposure for your business A seasoned PR pro shows you how to get people talking When it comes to public relations, nothing beats good word of mouth. Want to get customers talking? This friendly guide combines the best practical tools with insight and flair to provide guidance on every aspect of PR, so you can launch a full-throttle campaign that'll generate buzz and build your bottom line. THE DUMMIES WAY® > "Get in, get out" information
Icons and other navigational aids
Online cheat sheet
Top ten lists
A dash of humor and fun Discover how to: > Grab attention with press releases, interviews, and events
Cultivate good media relations
Get print, TV, radio, and Internet coverage
Manage a PR crisis Get smart!
@www.dummies.com

Product details

Binding:: Paperback
Edition:: 2
Languages:: Original: English
Number of Pages:: 384
Publisher:: John Wiley & Sons Inc
Publication Date:: 2006-05-30
Release Date:: 2006-05-12
ISBN / EAN:: 9780471772729
Weight:: 555 g
Dimensions:: 19/23/3 cm

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