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Nudge marketing English Version, Winning at Behavioral Change

By Eric Singler

Nudge marketing English Version, Winning at Behavioral Change

By Eric Singler

0 - Default Title
Description
Drawing on studies of behavioural economics which he applied successfully to both private enterprise and public administration Eric Singled out forward a complete, effective methodology - a genuine 'action plan's for coming up with high yield nudges. Using case studies to identify key factors for ayccess, "Nudge Marketing" explains how to produce significant changes in behaviour as a means to improve the return on investment for any marketing strategy.
Product details
Binding:
Paperback
Number of Pages:
366
Release Date:
2015-09-04
Publication Date:
2015-09-04
Publisher:
PEARSON EDUCATION
Languages:
Published: English, Original: English
ISBN10:
2744066028
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