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Resistance and Persuasion

By Knowles, Eric S.

Product Image: Resistance and Persuasion

Resistance and Persuasion

By Knowles, Eric S.

Only 1 item left in stock
Description
Resistance and Persuasion is the first book to analyze the nature of resistance and demonstrate how it can be reduced, overcome, or used to promote persuasion. By examining resistance, and providing strategies for overcoming it, this new book generates insight into new facets of influence and persuasion. With contributions from the leaders in the field, this book presents original ideas and research that demonstrate how understanding resistance can improve persuasion, compliance, and social influence. Many of the authors present their research for the first time. Four faces of resistance are identified: reactance, distrust, scrutiny, and inertia. The concluding chapter summarizes the book's theoretical contributions and establishes a resistance-based research agenda for persuasion and attitude change. This new book helps to establish resistance as a legitimate sub-field of persuasion that is equal in force to influence. Resistance and Persuasion offers many new revelations about persuasion: *Acknowledging resistance helps to reduce it. *Raising reactance makes a strong message more persuasive. *Putting arguments into a narrative increases their influence. *Identifying illegitimate sources of information strengthens the influence of legitimate sources. *Looking ahead reduces resistance to persuasive attempts. This volume will appeal to researchers and students from a variety of disciplines including social, cognitive, and health psychology, communication, marketing, political science, journalism, and education.
Product details
Binding:
Paperback
Edition:
1
Number of Pages:
352
Release Date:
2014-05-12
Publication Date:
2003-12-01
Publisher:
Psychology Press
Languages:
Original: English
ISBN10:
0805844872
ISBN13:
9780805844870
GPSR Manufacturer Reference:
[email protected]
Weight:
510 g
Height:
152 cm
Width:
229 cm
Thickness:
19 cm

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The items bear minimal signs of past use, such as light scratches or memories in the form of markings. These signs of wear give the items a charming character and tell stories of their previous owners, while not affecting their functionality.
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