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Quacks and Crusaders

By Juhnke, Eric S

Product Image: Quacks and Crusaders

Quacks and Crusaders

By Juhnke, Eric S

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Description
One promoted goat gland transplants as a remedy for lost virility or infertility. Another blamed aluminum cooking utensils for causing cancer. The third was targeted by the Food and Drug Administration as "public enemy number one" for his worthless cures. John Brinkley, Norman Baker, and Harry Hoxsey were the ultimate snake oil salesmen of the twentieth century. With backgrounds in lowbrow performance -- carnivals, vaudeville, night clubs -- each of these charismatic con men used the emerging power of radio to hawk alternative cures in the Midwest beginning in the roaring twenties, through the Depression era, and into the 1950s. All scorned the medical establishment for avarice while amassing considerable fortunes of their own; and although the American Medical Association castigated them for preying on the ignorant, this book shows that the case against them wasn't all that simple. Quacks and Crusaders is an entertaining and revealing look at the connections between fraudulent medicine and populist rhetoric in middle America. Eric Juhnke examines the careers of these three personalities to paint a vision of medicine that championed average Americans, denounced elitism, and affirmed rustic values. All appealed to the common man, winning audiences and patrons in rural America by casting their pitches in everyday language, and their messages proved more potent than their medicines in treating the fears, insecurities, and failing health of their numerous supporters. Juhnke first examines the career of each man, revealing their flair as businessmen and propagandists -- with such success that Brinkley and Baker ran for governor of their states and Hoxsey had thousands of supportersprotest his "persecution" by the FDA. Juhnke then investigates the identity, motives, and willingness to believe of their many patients and followers. He shows how all three men used populist rhetoric -- evangelical, antiCommunist, anti-intellectual -- to attract their clients
Product details
Edition:
illustrated
Number of Pages:
232
Release Date:
2002-10-01
Publication Date:
2002-10-11
Publisher:
University Press of Kansas
Languages:
Original: English
ISBN10:
0700612033
ISBN13:
9780700612031
Weight:
499 g
Height:
159 cm
Width:
237 cm
Thickness:
23 cm
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