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Guanxi

By Erdener Kaynak

Product Image: Guanxi

Guanxi

By Erdener Kaynak

0 - Default Title
Description
This systematic analysis of the Chinese concept of guanxibroadly translated, "personal relationship" or "connections"offers step-by-step instructions for building guanxi in order to facilitate successful business relationships. Guanxi: Relationship Marketing in a Chinese Context provides a unique perspective, explaining the roots of the concept and empowering you with practical tools for implementing guanxi. This valuable book also contains case studies and information gathered from the authors' more than twenty years of combined working experience in the Chinese business world. To view an excerpt online, find the book in our QuickSearch catalog at www.HaworthPress.com.
Product details
Edition:
1
Number of Pages:
244
Release Date:
2001-08-01
Publication Date:
2001-08-16
Publisher:
Taylor & Francis Ltd (Sales)
Languages:
Original: English
ISBN10:
0789012898
ISBN13:
9780789012890
GPSR Manufacturer Reference:
[email protected]
Weight:
576 g
Height:
158 cm
Width:
222 cm
Thickness:
23 cm
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