Placeholder text

Go to cart

Applied Business Research Methods and Statistics

By Ephraim Matanda

Product Image: Applied Business Research Methods and Statistics

Applied Business Research Methods and Statistics

By Ephraim Matanda

0 - Default Title
Description
Applied business research and statistics uses statistical methods to analyse data and solve real-world business problems. It covers collecting, organizing, analysing, and interpreting data for informed decision-making, process improvement, and gaining a competitive edge. This field is crucial for bridging the gap between data and business planning, leading to improved financial performance. Key applications include market research, quality control, financial analysis, and forecasting. This book will benefit businesses of all sizes, public sector entities handling large data volumes, academics involved in research, and corporate professionals needing expertise for business proposals and capital project financing. Examples highlight its versatility: retailers use market research to understand customer preferences, manufacturers improve product quality through quality control, banks assess lending risk with regression models, and marketing teams optimize campaigns.
Product details
Binding:
Paperback
Number of Pages:
326
Release Date:
2025-08-07
Publication Date:
2025-08-07
Publisher:
Langaa RPCIG
Languages:
Original: English
ISBN10:
9956003972
ISBN13:
9789956003976
Weight:
474 g
Height:
152 cm
Width:
229 cm
Thickness:
18 cm
Buy on Amazon
Currently sold out