Digital and Cultural Influences on Media Narratives and Storytelling

Name: Digital and Cultural Influences on Media Narratives and Storytelling
Brand: IGI Global
Availability: OutOfStock
Rating: 5 (1 reviews)

By Ko, Nur Emine

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Description

In this digital age, media narratives and storytelling have shaped the connection between technology and culture. Digital platforms have not only transformed how stories are created and consumed, but who gets to tell these stories. Traditions and cultural identities continue to influence narrative structures, themes, and reception across a diverse audience. Digital innovation and cultural expression are redefining storytelling, challenging conventional media paradigms, and giving rise to new forms of participatory and transmedia narratives that reflect the evolving global landscape. Digital and Cultural Influences on Media Narratives and Storytelling explores the development and cultural influence of digital storytelling. This book examines storytelling in the context of different fields, structures, and formats with examples. Covering topics such as consumer behavior, digital games, and transmedia, this book is an excellent resource for marketing professionals, researchers, academicians, librarians, sociologists, educators, and more.

Product details

Binding:: Paperback
Number of Pages:: 458
Release Date:: 2025-08-08
Publication Date:: 2025-08-06
Publisher:: IGI Global
Languages:: Original: English
ISBN13:: 9798337320243
Weight:: 855 g
Height:: 178 cm
Width:: 254 cm
Thickness:: 25 cm

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