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The Anatomy of Buzz Revisited

By Emanuel Rosen

The Anatomy of Buzz Revisited

Only 1 item left in stock
Description
A new edition of the definitive handbook on word-of-mouth marketing, completely revised and updated for today's online world With two-thirds new material and scores of current examples from today's most successful companies, The Anatomy of Buzz Revisited takes readers inside the world of word-of-mouth marketing and explains how and why it works. Based on over one hundred new interviews with thought leaders, marketing executives, researchers, and consumers, The Anatomy of Buzz Revisited shows how to: * Generate genuine buzz both online and off. * Encourage people to talk about your products and services—and help spread the word among their friends, colleagues, and communities. * Adapt traditional word-of-mouth strategies in today's era of Facebook, YouTube, and consumer-generated media. Smart, surprising, and filled with cutting-edge strategies and insights, The Anatomy of Buzz Revisited is essential for anyone who wants to get attention for a product, message, or idea in today's message-cluttered world.
Product details
Binding:
Paperback
Number of Pages:
384
Release Date:
2009-02-24
Publication Date:
2009-02-24
Publisher:
The Crown Publishing Group
Languages:
Original: English
ISBN10:
0385526326
ISBN13:
9780385526326
Weight:
427 g
Height:
13.2 cm
Width:
20.3 cm
Thickness:
2.1 cm
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Very good
Almost no signs of wear. Book pages have no markings, accessories are intact and all other media are in good condition.
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