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Intelligent Data-Driven Marketing: When Physicists Start Thinking about Marketing
Intelligent Data-Driven Marketing: When Physicists Start Thinking about Marketing
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Description
Today¿s marketing world is overcomplex; CMOs face the challenge to transform their current target operating models towards a 100% customer-centric and data-driven way of working. A journey from good old mad-men toward math-men marketing.
This book consists of three parts: The first part strips down the complexity of the marketing universe to the leanest frame of reference and then brings back the complexity, step by step, in single dimensions.
Part two and three just follow these thoughts and provide a detailed description of 56 small atoms that can be used in a maturity assessment of your marketing. How to use them in a broader transformation concludes the book.
In summary: An end-2-end guideline how to pursue and master the transformation from mad-men towards a math-men marketing operating model.
Product details
Binding:
Paperback
Edition:
1
Number of Pages:
220
Release Date:
2022-03-22
Publication Date:
2022-03-22
Publisher:
ibidem-Verlag
Languages:
Original:
English
ISBN10:
3838216512
ISBN13:
9783838216515
GPSR Manufacturer Reference:
Weight:
291 g
Height:
148 cm
Width:
210 cm
Thickness:
13 cm
Condition
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Very good
Almost no signs of wear. Book pages have no markings, accessories are intact and all other media are in good condition.
€6,49