Introductory Readings in Marketing: Commodity Characteristics and Marketing Functions (Classic Reprint)

Name: Introductory Readings in Marketing: Commodity Characteristics and Marketing Functions (Classic Reprint)
Brand: Forgotten Books
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By Rhoades, Elmer Lamont

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Description

Excerpt from Introductory Readings in Marketing<br/><br/>The greater part of this publication is not original except in the general idea of presenting in one text for comparative study a great variety of products. The first four chapters, in which the method of comparative study is explained, contain a new ap proach. This approach is proposed as a theory which will barmo nize the functional and commodity concepts of marketing and will introduce a scientific method of approach based on the ysis of methods in terms of their causes. I am deeply indebted to the many authors and publishers who have so freely and generously consented to the use of materials, in some cases running into quite extensive selections. Special credit is due Miss Ella Lavine, a student assistant in the School of Commerce and Administration, for the intelligent and tireless enthusiasm with which she searched libraries and business houses for materials to be included in the readings. Miss Katherine Stouffer and Miss Margaret Knox, student assistants, gave much valuable help in completing the material and bringing it up to date for publication.

Product details

Binding:

Paperback

Number of Pages:

770

Release Date:

2018-09-08

Publication Date:

2018-09-08

Publisher:

Forgotten Books

Languages:

Published: English, Original: English

ISBN10:

1390503623

Weight:

1012 g

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