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Distribution Evolution
0 - Default Title
Description
Welcome to the age of on-demand. This is a world replete with choice, a world where consumers dictate the terms of their viewing experience, choosing what to watch, when and how, a world devoid of monopoly where the niche and undiscovered stand shoulder to shoulder with the rich and the powerful. These stories of disruption have come to shape the popular perception of on-demand, but does this vision paint an accurate portrait of today's streaming landscape?
Distribution Evolution assesses whether digital distribution is the democratising force we were promised. Does on-demand disrupt and displace the monopolistic practices and patterns that have long curtailed the wider reach of specialised film? Or does this vision of disruption resemble little more than a fantasy crafted by gifted storytellers and cunning marketeers? To answer these questions, Distribution Evolutionlooks to the past to form a picture of the present. Whether it be the emergence of new practices or the persistence of old ones, the book reveals how a complex interplay between past and present is shaping the digital future. The resulting work provides a new framework through which to understand the on-demand era as a process of relocation, not transformation - evolution, not revolution.
Product details
Edition:
1
Number of Pages:
228
Release Date:
2025-10-16
Publication Date:
2025-10-16
Publisher:
Bloomsbury Academic
Languages:
Original:
English
ISBN10:
1501375512
ISBN13:
9781501375514
GPSR Manufacturer Reference:
Weight:
487 g
Height:
157 cm
Width:
235 cm
Thickness:
17 cm
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