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Marketing
By Greg Elliott
Only 1 item left in stock
Description
Building on the strengths of the popular 1st edition, the text and its extensive accompanying digital resources are designed to engage students in the study of marketing. A diverse range of organisations, goods and services from Australia, New Zealand and the Asian region are featured to illustrate key concepts, coupled with detailed coverage of the latest marketing theory, research and thinking. This text provides a thorough analysis of contemporary marketing and is an essential guide to best practice.
Product details
Binding:
Paperback
Edition:
2
Number of Pages:
640
Release Date:
2012-01-13
Publication Date:
2012-01-13
Publisher:
John Wiley & Sons
Languages:
Original:
English
ISBN10:
1742467210
ISBN13:
9781742467214
GPSR Manufacturer Reference:
Weight:
1408 g
Height:
214 cm
Width:
251 cm
Thickness:
25 cm
Condition
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Good
The items bear minimal signs of past use, such as light scratches or memories in the form of markings. These signs of wear give the items a charming character and tell stories of their previous owners, while not affecting their functionality.
€1,80