How 30 Great Ads Were Made : From Idea to Campaign

Name: How 30 Great Ads Were Made : From Idea to Campaign
Brand: LAURENCE KING PUB
SKU: 9781856698214-G
Price: 18.03 EUR
Availability: OutOfStock
Rating: 5 (1 reviews)

By Eliza Williams

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Description

Takes readers behind the scenes in the world of advertising, showcasing 30 phenomenally successful campaigns. This title offers technical information on how the ads were developed, accompanied by anecdotes from the creatives, directors and clients, with accounts of how the ads were made and the problems encountered along the way.

Product details

Binding:

Paperback

Edition:

1

Number of Pages:

224

Release Date:

2012-03-14

Publication Date:

2012-02-23

Publisher:

LAURENCE KING PUB

Languages:

Original: English

ISBN10:

1856698211

ISBN13:

9781856698214

Weight:

1200 g

Height:

270 cm

Width:

210 cm

Thickness:

20 cm

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