Personal Influence

Name: Personal Influence
Brand: Routledge
Availability: OutOfStock
Rating: 5 (1 reviews)

By Elihu Katz

0 - Default Title

Description

Reports the results of a pioneering study conducted in Decatur, Illinois, validating Paul Lazarsfeld's serendipitous discovery that messages from the media may be further mediated by informal "opinion leaders" who intercept, interpret, and diffuse what they see and hear to the personal networks in which they are embedded.

Product details

Edition:

1

Number of Pages:

436

Release Date:

2017-12-08

Publication Date:

2017-12-08

Publisher:

Routledge

Languages:

Original: English

ISBN10:

1138529729

ISBN13:

9781138529724

GPSR Manufacturer Reference:

[email protected]

Weight:

778 g

Height:

157 cm

Width:

235 cm

Thickness:

28 cm

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