Placeholder text

Go to cart

Media and Digital Management

By Noam, Eli M.

Media and Digital Management

By Noam, Eli M.

0 - Default Title
Description
Being a successful manager or entrepreneur in the media and digital sector requires creativity, innovation, and performance. It also requires an understanding of the principles and tools of management. Aimed at the college market, this book is a short, foundational volume on media management. It summarizes the major dimensions of a business school curriculum and applies them to the entire media, media-tech, and digital sector. Its chapters cover—in a jargonless, non-technical way—the major functions of management. First,creating a media product: the financing of projects, and the management of technology, HR, production operations, intellectual assets, and government relations. Second,harvesting the product created: market research, marketing, pricing, and distribution. And third, thecontrol loop: media accounting and strategy planning. In the process, this book becomes an indispensable resource for those aiming for a career in the media and digital field, both in startups and established organizations. This book is designed to help those aiming to join the media and digital sector to become creative managers and managerial creatives. It aims to make them more knowledgeable, less blinded by hype, more effective, and more responsible.
Product details
Binding:
Paperback
Edition:
1
Number of Pages:
479
Release Date:
2019-02-21
Publication Date:
2019-02-21
Publisher:
Springer International Publishing
Languages:
Original: English
ISBN10:
3319713442
ISBN13:
9783319713441
GPSR Manufacturer Reference:
[email protected]
Weight:
1050 g
Height:
178 cm
Width:
254 cm
Buy on Amazon
Currently sold out