Maximizing Destination Marketing Strategies in the Digital Era

Name: Maximizing Destination Marketing Strategies in the Digital Era
Brand: IGI Global
Availability: OutOfStock
Rating: 5 (1 reviews)

By Islam Elgammal

0 - Default Title

Description

The rapid advancement of technology has transformed how destinations market themselves, making digital strategies essential for attracting and engaging modern travelers. Leveraging tools like social media, data analytics, and virtual reality can create more personalized and immersive experiences that drive tourism and economic development. Understanding and adapting to these digital trends is crucial for destinations seeking to remain competitive in a globalized, tech-savvy world. Effective digital marketing not only enhances visitor satisfaction but also supports sustainable growth and innovation within the tourism industry. Maximizing Destination Marketing Strategies in the Digital Era provides an in-depth analysis of the challenges and opportunities faced by destinations in today s digital age, offering practical insights, case studies, and best practices for creating successful marketing campaigns. From optimizing websites and social media presence to utilizing data analytics and virtual reality, the book equips readers with the knowledge and skills needed to stay ahead of the competitive tourism industry. Covering topics such as artificial intelligence (AI), digital storytelling, and virtual influencers, this book is an excellent resource for marketing managers, destination marketers, policymakers, government officials, academicians, researchers, and more.

Product details

Binding:: Paperback
Number of Pages:: 394
Release Date:: 2025-05-23
Publication Date:: 2025-06-24
Publisher:: IGI Global
Languages:: Original: English
ISBN13:: 9798369399408
GPSR Manufacturer Reference:: [email protected]
Weight:: 739 g
Height:: 178 cm
Width:: 254 cm
Thickness:: 21 cm

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