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Global From Day One

By Elena Marceau

Global From Day One

By Elena Marceau

0 - Default Title
Description
In today's market, your first customer might be in a country you've never visited-and your first failure might be at the checkout. This book shows how to design a company that sells worldwide from week one, turning borders into systems problems you can solve with the right stack: multi-currency payments, cross-border e-commerce, VAT and GST compliance, logistics, localisation, and trust. Instead of vague inspiration, it offers a disciplined, tool-driven path to international expansion for startups.
- Learn when a Delaware C-corp vs Singapore Pte Ltd truly matters, and how to handle banking, FX, and multi-currency payments without leaking margin- Build a portable brand system-naming, trademarks, and global brand strategy-that survives language and culture shifts- Stand up stores and marketplaces that scale, from Amazon to regional platforms, with a clear playbook for marketplace selling worldwide- Hire and manage remote teams legally, choose channels that compound, and instrument country-level unit economics that investors trust
For founders, operators, and ambitious teams who suspect "expand later" is now a liability, this is the global startup playbook. Each chapter pairs decisions with ready-to-run tools, from tax evidence packs to procurement templates and go-to-market checklists. By the end, you'll know your Minimum Viable Geography, a sane go-to-market international plan, and the cadence to replicate it-so the next time a customer appears from abroad, you'll be ready to say yes.
Product details
Binding:
Paperback
Number of Pages:
190
Release Date:
2026-01-20
Publication Date:
2026-01-20
Publisher:
Mindful Pages
Languages:
Original: English
ISBN10:
937412940X
ISBN13:
9789374129401
Weight:
284 g
Height:
152 cm
Width:
229 cm
Thickness:
10 cm
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