Improving Business Through Marketing, Cross-Cultural Management, and Public Relations

Name: Improving Business Through Marketing, Cross-Cultural Management, and Public Relations
Brand: IGI GLOBAL SCIENTIFIC PUBLISHING
Availability: OutOfStock
Rating: 5 (1 reviews)

By Mahamad, Tengku Elena Tengku

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Description

In today's globally connected and highly competitive marketplace, businesses must adopt a multifaceted approach to achieve sustainable growth and success. Marketing, cross-cultural management, and public relations (PR) enhance business performance. Effective marketing drives brand awareness and customer engagement, while cross-cultural management ensures collaboration and communication across teams and markets. Improved public relations foster trust, credibility, and a positive image. Together, these fields strengthen a company's position while building resilience in changing business landscapes. Improving Business Through Marketing, Cross-Cultural Management, and Public Relations explores how companies can align marketing strategies, cross-cultural management practices, and PR efforts to create a unified and effective global approach. It examines the need for holistic integration of these three key business functions to foster collaboration, build strong global brands, and manage cross-cultural teams effectively. This book covers topics such as consumer science, reputation management, and human resources, and is a useful resource for business owners, marketers and public relations professionals, academicians, researchers, and scientists.

Product details

Binding:: Paperback
Number of Pages:: 466
Release Date:: 2025-07-25
Publication Date:: 2025-12-31
Publisher:: IGI GLOBAL SCIENTIFIC PUBLISHING
Languages:: Original: English
ISBN13:: 9798337315454
Weight:: 869 g
Height:: 17.8 cm
Width:: 25.4 cm
Thickness:: 2.5 cm

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