Ponimanie powedeniq potrebitelej

Name: Ponimanie powedeniq potrebitelej
Brand: Sciencia Scripts
Availability: OutOfStock
Rating: 5 (1 reviews)

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Description

Ponimanie powedeniq potrebitelej wklüchaet w sebq analiz razlichnyh powedencheskih podhodow i teorij, a takzhe izuchenie processa prinqtiq reshenij. V hode ätogo analiza izuchaetsq, kak na wybor wliqüt soznatel'nye i bessoznatel'nye mehanizmy. Izuchenie razlichnyh modelej prinqtiq reshenij, takih kak modeli Nikosii, Gowarda i Sheta, Jengelq i dr. i Fishbejna i Adzhzena, pozwolqet ponqt', kak potrebiteli peremeschaütsq mezhdu poiskom informacii, ocenkoj al'ternatiw i prinqtiem okonchatel'nogo resheniq. Jeti modeli pokazywaüt, kak soznatel'nye processy (takie kak racional'nyj analiz) wzaimodejstwuüt s bessoznatel'nymi wliqniqmi (takimi kak kognitiwnye predubezhdeniq i ämocii), formiruq resheniq o pokupke. Komplexnoe ponimanie ätih aspektow neobhodimo dlq razrabotki äffektiwnyh marketingowyh strategij, uchitywaüschih kak racional'nye, tak i ämocional'nye faktory pokupatel'skogo powedeniq.

Product details

Binding:: Paperback
Number of Pages:: 116
Release Date:: 2024-09-16
Publication Date:: 2024-09-16
Publisher:: Sciencia Scripts
Languages:: Original: Russian
ISBN10:: 6208092450
ISBN13:: 9786208092450
GPSR Manufacturer Reference:: [email protected]
Weight:: 191 g
Height:: 150 cm
Width:: 220 cm
Thickness:: 7 cm

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