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Neo-Narratives

By Galle, Wolf- Eike

Neo-Narratives

By Galle, Wolf- Eike

0 - Default Title
Description
On a search for virtuoso forms of articulation of brands, the basic idea of the narrative is recast and a journey into new radical narrative structures is undertaken in essay form. Text in English and German. In an era of over-communication, brands have to face radical new realities and shape their identities in multi-polar manners. Spontaneously forming and iterative narrations can take on this task. This is the idea behind Neo-narratives. On a search for virtuoso forms of articulation of brands, the basic idea of the narrative is recast and a journey into new radical narrative structures is undertaken in essay form. Text in English and German.
Product details
Edition:
1
Number of Pages:
300
Release Date:
2025-10-21
Publication Date:
2026-01-06
Publisher:
AV Edition GmbH
Languages:
Original: English
ISBN10:
3899864395
ISBN13:
9783899864397
GPSR Manufacturer Reference:
[email protected]
Weight:
806 g
Height:
169 cm
Width:
236 cm
Thickness:
21 cm
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