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The transformative power of artificial intelligence: A strategic guide for tourism
By Roman Egger
0 - Default Title
Description
Prof. DDr. Roman Egger, one of the leading experts in this field, provides the long overdue compass for this new era. Comprehensible, well-founded and consistently focussed on practice, this book builds the decisive bridge between strategic foresight and concrete applicability. It is not a short-lived IT handbook, but a strategic guide for the designers of tomorrow.
This book guides you safely through the complexity of new technologies and explains how machine learning and generative AI work in a way that empowers decision-makers without overwhelming them with technical jargon. The focus is consistently on the essentials: instead of chasing short-lived trends, you will learn to develop a clear mindset and integrate AI into your business goals in a meaningful way - from marketing to service to the future of work.
This book is more than just a guide. It is a plea for courageous, responsible and human-centred tourism in the age of AI. For all those who not only want to manage the future, but actively shape it.
Product details
Binding:
Paperback
Edition:
1
Number of Pages:
412
Release Date:
2026-01-15
Publication Date:
2026-01-15
Publisher:
BoD - Books on Demand
Languages:
Original:
English
ISBN10:
3819243240
ISBN13:
9783819243240
GPSR Manufacturer Reference:
Weight:
653 g
Height:
155 cm
Width:
220 cm
Thickness:
29 cm
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