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Relationship Marketing

By John Egan

Relationship Marketing Business, Finance & Career

Relationship Marketing

By John Egan

Only 1 item left in stock
Description
Relationship Marketing comprehensively examines relationships in marketing and how these influence modern marketing strategy and practice, by critically reviewing and analysing what has been described as 'marketing's new paradigm'. Established as the key text in the area, the fourth edition continues to offer an accessible and authoritative introduction to this increasingly important subject. It retains its informed coverage of the most recent and important literature, as well as clearly organising and structuring the book around its core themes. The new edition includes a wide range of examples to illuminate the real world relevance of concepts. In addition, overviews and summaries add clarity and help consolidate understanding. A complete package of supplements is available to assist students and instructors in using this book. Visit www.pearsoned.co.uk/egan to find an Instructor's Manual, PowerPoint slides, and links to other useful sites. This book is ideal for undergraduates and postgraduates taking modules in Relationship Marketing, Customer Services, and Marketing Communications. It is core reading for the CIM Level 4 module on 'Stakeholder Marketing'.
Product details
Binding:
Paperback
Edition:
4
Number of Pages:
328
Release Date:
2011-03-31
Publication Date:
2011-03-31
Publisher:
Pearson Education Limited
Languages:
Original: English
ISBN10:
0273737783
ISBN13:
9780273737780
GPSR Manufacturer Reference:
[email protected]
Weight:
544 g
Height:
190 cm
Width:
245 cm
Thickness:
20 cm
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The items bear minimal signs of past use, such as light scratches or memories in the form of markings. These signs of wear give the items a charming character and tell stories of their previous owners, while not affecting their functionality.
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