Placeholder text

Go to cart

Dimensions of Racism in Advertising

By Wonkeryor, Edward Lama

Dimensions of Racism in Advertising

0 - Default Title
Description
Advertising has had a racial dimension from slavery to the present. Contributors to this book explore the role of institutionalized racism and bigotry in multicultural marketing since its inception in the 1920s. Promoting ethnic diversity in the advertising industry is not just an important regulatory issue but essential for representation of ethnic images in marketing. Dimensions of Racism in Advertising will be useful for both research and teaching purposes. It can be used as a textbook in upper-level courses in African American studies, ethnic studies, advertising, mass media, public policy, sociology, and history. For policy makers, it will provide an alternative explanation for the stereotypical portrayal of Africans and African Americans in the United States and elsewhere. It will be similarly useful for nongovernmental organizations in fighting institutional racism and the marginalization of ethnic and racial groups in advertising and marketing.
Product details
Edition:
1
Number of Pages:
110
Release Date:
2015-06-28
Publication Date:
2015-06-28
Publisher:
Peter Lang
Languages:
Original: English
ISBN10:
1433115484
ISBN13:
9781433115486
GPSR Manufacturer Reference:
[email protected]
Weight:
314 g
Height:
15.5 cm
Width:
23.1 cm
Thickness:
1.1 cm
Buy on Amazon
Currently sold out