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Customer Visits

By Mcquarrie, Edward F.

Product Image: Customer Visits

Customer Visits

By Mcquarrie, Edward F.

0 - Default Title
Description
Visits to customers by a team of marketers and engineers play an important role in exploring customer satisfaction. This book provides step-by-step instructions for making use of this market research technique. It contains several examples which explain how to set feasible objectives and how to select the right kind of customers to visit.
Product details
Binding:
Paperback
Edition:
3
Number of Pages:
234
Release Date:
2008-04-15
Publication Date:
2008-04-15
Publisher:
Routledge
Languages:
Original: English
ISBN10:
0765622254
ISBN13:
9780765622259
GPSR Manufacturer Reference:
[email protected]
Weight:
346 g
Height:
152 cm
Width:
229 cm
Thickness:
13 cm
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