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Customer Relationship Management

By Ed Peelen

Product Image: Customer Relationship Management

Customer Relationship Management

Only 1 item left in stock
Description
Customer Relationship Management gives a well-balanced coverage of strategy and organisation, marketing aspects, analytical CRM, operational CRM, CRM systems and their implementation. It is the only comprehensive academic text to cover the entire scope of CRM from a marketing management angle.  Geared to MBA students and advanced undergraduate students, as well as those taking courses on CRM, direct marketing, relationship marketing, database management or business intelligence, the book is also appropriate for graduate students in information management attending courses on CRM and participants in specific CRM/database management.
Product details
Binding:
Paperback
Edition:
2
Number of Pages:
440
Release Date:
2013-09-17
Publication Date:
2024-10-10
Publisher:
Pearson
Languages:
Original: English
ISBN10:
0273774956
ISBN13:
9780273774952
GPSR Manufacturer Reference:
[email protected]
Weight:
845 g
Height:
189 cm
Width:
246 cm
Thickness:
24 cm
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